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Eligibility Criteria

High school diploma, GED or equiv. International Education

Credit Hours

18 Hours

Course Duration

2 Months (Self-Paced) Program

Courses Offered

3

Courses Offered In UNDERGRADUATE CERTIFICATE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Marketing Research

  • Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, sales and product design, advertising and development.

  • 6 Credits

  • Marketing and High Technology Products

  • This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

  • 6 Credits

  • Introduction to Advertising Media

  • A major goal of the course is to give you a basic understanding of the problems involved in making media decisions and how such decisions relate to the overall advertising and marketing process.

  • 6 Credits
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Course Details

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Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing marketing research.
    Understanding the marketing research industry.
    Steps in the marketing research process including defining the problem and research objectives.
  In Section 2 of this course you will cover these topics:
    Research design.
    Accessing secondary data and online information databases.
    Standardized information sources. standardized information sources
  In Section 3 of this exam you will be evaluated on below listed topics:
    Deciding on your survey data collection method.
    Using measurement scales in your survey.
    Designing your questionnaire.
  In Section 4 of this course you will cover these topics:
    Determining sample size and the sampling method.
    Collecting data and summarizing what you found in your sample.
    Generalizing your sample findings to the population.
  In Section 5 of this course you will cover these topics:
    Comparing to find differences in your data.
    Determining relationships among your variables.
    Preparing and presenting the research results.

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Introduction to Advertising Media

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Background of todays advertising
    Roles of advertising
    The advertising spiral and brand planning
  In Section 2 of this course you will cover these topics:
    Target marketing
    The advertising agency, media services, and other services
    The advertisers marketing/advertising operation
  In Section 3 of this exam you will be evaluated on below listed topics:
    Media strategy
    Using television
    Using radio
  In Section 4 of this course you will cover these topics:
    Using newspapers
    Using magazines
    Out-of-home advertising
  In Section 5 of this course you will cover these topics:
    Internet and direct response advertising
    Sales promotion
    Research in advertising
    Creating the message
    The total concept: words and visuals
    Print production
    The television commercial
    The radio commercial
    Trademarks and packaging
    The complete campaign
    International advertising
    Economic, social, and legal effects of advertising