Our Eligibility Criteria

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Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • Retail Sales and Marketing

  • Retail is critical to the future growth and development of the global economy and effective marketing is considered a key factor in any organization’s future sustainability. This course combines key skills in marketing and sales that are required by retail industry.

  • 6 Credits

  • Retail Product Management

  • Retail Product Management provides the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. It is an important course for anyone studying retail management or buying and merchandising.

  • 6 Credits

  • E- Retailing Methods

  • The Internet is dramatically expanding firms’ ability to serve customers. This course explores serving customers in the digital media, including the Internet, cell phones and other mobile devices. Some of the topics covered include personalization and customization, technology readiness, self-service technologies, consumer privacy, usability, and e-service quality measurement.

  • 6 Credits

  • Financial Management

  • This course provides a comprehensive introduction to financial management & financial analysis. The focus of this course is on creating shareholder value. The Topics include the time value of money, stock & bond valuation, capital budgeting & net present value, risk & diversification, & the Capital Asset Pricing Model.

  • 6 Credits

  • Strategic Retail Management

  • This course examines how strategic management contributes to success and failure in the retail sector by applying relevant theories and frameworks. It critically assesses the importance of organizational alignment to strategic retail management. 

  • 6 Credits
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Course Details

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Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Retail Sales and Marketing

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to retail marketing
  In Section 2 of this course you will cover these topics:
    The competitive environment
    Understanding the consumer
  In Section 3 of this exam you will be evaluated on below listed topics:
    Retail strategy and planning
  In Section 4 of this course you will cover these topics:
    Monitoring marketing performance
  In Section 5 of this course you will cover these topics:
    Monitoring financial performance
    Retail location
    Product selection and buying
    Retailers' own brands
    Retail pricing
    The selling environment
    Retail service
    International retailing
    E-tail marketing

Retail Product Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to retail product management : scope and concepts
  In Section 2 of this course you will cover these topics:
    Category managment
    Product range planning and selection
  In Section 3 of this exam you will be evaluated on below listed topics:
    Managing the supply base
  In Section 4 of this course you will cover these topics:
    Product quantity decisions and stock management
    Allocating retail space to products
  In Section 5 of this course you will cover these topics:
    Visual merchandising
    Communicating the product offer

E- Retailing Methods

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The world of e-retailing
  In Section 2 of this course you will cover these topics:
    E-retailing in practice
    Integration of e-retailing into an organization
  In Section 3 of this exam you will be evaluated on below listed topics:
    Understanding and communicating with the e-consumer
  In Section 4 of this course you will cover these topics:
    Information search on the web
  In Section 5 of this course you will cover these topics:
    E-store design : navigability, interactivity and web atmospherics
    E-service
    E-malls

Financial Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to financial management.
    Understanding financial statements, taxes, and cash flows.
    Evaluating a firms financial performance.
  In Section 2 of this course you will cover these topics:
    Financial forecasting, planning, and budgeting.
    The time value of money.
    Risk and rates of return.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Valuation and characteristics of bonds.
    Stock valuation.
    Capital-budgeting decision criteria.
    Cash flows and other topics in capital budgeting.
  In Section 4 of this course you will cover these topics:
    Capital budgeting and risk analysis.
    Cost of capital,
    Managing for shareholder value.
    Raising capital in the financial markets.
  In Section 5 of this course you will cover these topics:
    Analysis and impact of leverage.
    Planning the firms financing mix.
    Dividend policy and internal financing.
    Working-capital management and short-term financing.
    Cash and marketable securities management.
    Accounts receivable and inventory management.
    Risk management.
    International business finance.
    Web chapter: corporate restructuring: combinations and divestures.
    Web chapter: term loans and leases.

Strategic Retail Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy