Our Eligibility Criteria

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Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • Real Estate Management

  • Real Estate Management is a vast course that is concerned with the ownership, management, valuation, disposal and development of urban land and property. It covers the breadth of work typically undertaken by members of the commercial property.

  • 6 Credits

  • Economic Development and Real Estate Market Analysis

  • The course begins with an overview of the economic conditions of the residential and commercial property markets. We will identify the underlying economic determinants of real estate supply and demand, market equilibrium and short- and long-run adjustments to disequilibrium.

  • 6 Credits

  • Legal Issues in Real Estate

  • This course is intended to cover basic legal concepts relevant to, and inherent in, the real estate business. While many traditional real property law concepts will be covered in the course, the course is intended to introduce you to the transactional legal aspects of the real estate business.

  • 6 Credits

  • Real Estate Finance and Investments

  • This course explores financial issues that currently confront the real estate development, design, and construction industries. You will enhance their real estate expertise and decision-making capabilities by exploring the latest approaches to financial analysis and investment opportunities in Real Estate Management.

  • 6 Credits

  • Advanced Marketing Research

  • Market research plays an essential role in providing accurate and useful information upon which to base business decision-making. This course provides you with an understanding of what advanced market research can do, how it is carried out, and the different sorts of market research data commonly encountered.

  • 6 Credits
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Course Details

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Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Real Estate Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Professional property management
  In Section 2 of this course you will cover these topics:
    Property management economics and planning
  In Section 3 of this exam you will be evaluated on below listed topics:
    Managing owner relations
  In Section 4 of this course you will cover these topics:
    Marketing management
  In Section 5 of this course you will cover these topics:
    Managing leases

Economic Development and Real Estate Market Analysis

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An overview of sales and marketing.
    The technology of real estate sales and marketing.
  In Section 2 of this course you will cover these topics:
    Defining your marketplace.
    Personal management.
    Developing a prospecting system.
  In Section 3 of this exam you will be evaluated on below listed topics:
    The listing presentation.
    Advertising and the communications process.
  In Section 4 of this course you will cover these topics:
    Telephone techniques.
    The qualifying process.
    Presenting the product.
  In Section 5 of this course you will cover these topics:
    Handling objections and closing.
    Presenting the offer and negotiating counteroffers.
    Keeping the sale together.
    Broker selection and legal awareness.

Legal Issues In Real Estate

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction and sources of real estate law.
    Land interests: present and future.
    Extent of real estate interests.
    Nonpossessory interests in real estate.
  In Section 2 of this course you will cover these topics:
    Fixtures.
    Liens.
    Describing land interests.
    Co-ownership of real estate.
  In Section 3 of this exam you will be evaluated on below listed topics:
    The landlord/tenant relationship.
    Commercial leases.
    Multiunit real estate interests.
    The broker's role in the transfer of real estate.
    Methods of transfer and conveyance in real estate.
    The purchase contract.
  In Section 4 of this course you will cover these topics:
    Financing in the transfer of real estate.
    Closing the deal.
    Transferring real estate after death: wills, estates, and probate.
    Zoning.
  In Section 5 of this course you will cover these topics:
    Constitutional issues in real estate.
    Environmental law.
    Tax aspects of real estate ownership and transfer.
    Legal issues in land acquisition, finance, and development.

Real Estate Finance and Investments

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Real estate space and asset markets.
    Real estate system.
    Central place theory and the system of cities.
  In Section 2 of this course you will cover these topics:
    Inside the city i: some basic urban economics.
    Inside the city ii: a closer look.
    Real estate market analysis.
    Real estate as an investment: some background information.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Present value mathematics for real estate.
    Measuring investment performance: the concept of returns.
    The basic idea: dcf and npv.
    Nuts and bolts for real estate valuation: cash flow proformas.
  In Section 4 of this course you will cover these topics:
    Advanced microlevel valuation.
    Use of debt in real estate investment: the effect of leverage.
    After-tax investment analysis corporate real estate.
    Real estate investment capital structure.
    Mortgage basics i: an introduction and overview.
  In Section 5 of this course you will cover these topics:
    Mortgage basics ii: payments, yields and values.
    Commercial mortgage analysis and underwriting.
    Commercial mortgage economics and investment.
    Introduction to commercial mortgage-backed securities.
    Real estate portfolio theory: strategic investment considerations.
    Equilibrium asset valuation and real estate price of risk in the capital market.
    Real estate investment trusts -reits-.
    International real estate investment.
    Data challenges in measuring real estate periodic returns.
    Real estate investment management: performance attribution and evaluation.
    Real options and land value.
    Investment analysis of real estate development projects: overview background.
    Investment analysis of real estate development projects: economic analysis.
    Leases and leasing strategy.

Advanced Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to marketing research
    Defining the marketing research problem and developing an approach
    Research design
  In Section 2 of this course you will cover these topics:
    Exploratory research design: secondary data
    Exploratory research design: qualitative research
    Descriptive research design: survey and observation
  In Section 3 of this exam you will be evaluated on below listed topics:
    Causal research design: experimentation
    Measurement and scaling: fundamentals and comparative scaling
    Measurement and scaling: noncomparative scaling techniques
  In Section 4 of this course you will cover these topics:
    Questionnaire and form design
    Sampling: design and procedures
    Sampling: final and initial sample size determination
  In Section 5 of this course you will cover these topics:
    Field work
    Data preparation
    Frequency distribution, cross-tabulation, and hypothesis testing
    Analysis of variance and covariance
    Correlation and regression
    Discriminant and logit analysis
    Factor analysis
    Cluster analysis
    Multidimensional scaling and conjointanalysis
    Report preparation and presentation
    International marketing research