Our Eligibility Criteria

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Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • New Products Development Management

  • This course teaches the techniques of managing or leading the process of new product development that have been found effective. Emphasis is placed on how much control is desirable and how that control can be exercised in a setting where creativity has traditionally played a larger role than discipline.

  • 6 Credits

  • Marketing Channels and Distribution Management

  • This course shows you how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

  • 6 Credits

  • Advanced Marketing Communications

  • This course explains how companies attract and retain customers. The course emphasizes the importance of positive word-of-mouth in getting and keeping customers.It explains that exceeding customer expectations is the key to success in customer service.

  • 6 Credits

  • Strategic Brand Management

  • Strategic Brand Management is intended for you to gain a more in-depth understanding of marketing management issues. This will be achieved within a branding framework and is suitable for managers of all types of organizations, not just those who manage highly visible brands.

  • 6 Credits

  • Advanced Marketing Research

  • Market research plays an essential role in providing accurate and useful information upon which to base business decision-making. This course provides you with an understanding of what advanced market research can do, how it is carried out, and the different sorts of market research data commonly encountered.

  • 6 Credits
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Course Details

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Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

New Products Development Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to new product development.
    New product strategies.
    Proactive new product development process.
  In Section 2 of this course you will cover these topics:
    Market definition and entry strategy.
    Idea generation.
    An overview of the design process.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer measurement - a review.
    Perceptual mapping: identification of strategic benefits.
    Customer needs and perceptual mapping: methods and procedures.
  In Section 4 of this course you will cover these topics:
    Strategic product positioning and customer preferences.
    Benefit segmentation and product positioning.
    Estimating sales potential: -what-if- analyses.
  In Section 5 of this course you will cover these topics:
    Designing for quality.
    Integrated design: case examples.
    Advertising and product testing.
    Pretest market forecasting.
    Test marketing.
    Launching the product.
    Managing through life cycle.
    Organizing for innovation.
    Customizing the new-product development process.
    New-product development revisited.

Marketing Channels and Distribution Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The supply challenge
    The evolution of purchasing and supply management
    The make or buy decision: a theoretical perspective
  In Section 2 of this course you will cover these topics:
    Sourcing strategies and supply chain configurations
    Strategic supplier selection
    Supplier development
  In Section 3 of this exam you will be evaluated on below listed topics:
    Supply strategy: the development of the supply wheel
    Aligning supply with corporate strategy
    Competency and skills development for strategic supply
  In Section 4 of this course you will cover these topics:
    Organisational structures for supply management
    Performance measurement
    Cost benefit analysis
  In Section 5 of this course you will cover these topics:
    Managing interfirm relationships
    Environmental and ethical issues in supply management
    Involving suppliers in new project development
    Public and regulated supply management
    Electronic supply
    The relevance of commodities
    Services procurement
    The future - a trajectory for supply management

Advanced Marketing Communications

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Know why service matters
    Use behaviors that engage your customers
  In Section 2 of this course you will cover these topics:
    Apply your best listening skills
    Use the telephone for good service
  In Section 3 of this exam you will be evaluated on below listed topics:
    Create friendly web sites and electronic communication
    Recognize and deal with customer turn-offs
  In Section 4 of this course you will cover these topics:
    Get customer feedback
    Recover the potentially lost customer
  In Section 5 of this course you will cover these topics:
    Exceed expectations with value
    Give customers a-plus information
    Exceed customer expectations with convenience and timing
    Managing your time and tasks to reduce stress
    Get employees to give great service
    Recognizing the emerging trends in customer service

Strategic Brand Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Brands and brand management
    Customer-based brand equity
  In Section 2 of this course you will cover these topics:
    Brand positioning
    Choosing brand elements to build brand equity
  In Section 3 of this exam you will be evaluated on below listed topics:
    Designing marketing programs to build brand equity
    Integrating marketing communications to build brand equity
  In Section 4 of this course you will cover these topics:
    Leveraging secondary brand associations to build brand equity
    Developing a brand equity measurement and management system
  In Section 5 of this course you will cover these topics:
    Measuring sources of brand equity: capturing customer mindset
    Chapter10 measuring outcomes of brand equity: capturing market performance
    Designing and implementing branding strategies
    Introducing and naming new products and brand extensions
    Managing brands over time
    Managing brands over geographic boundaries and market segments

Advanced Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to marketing research
    Defining the marketing research problem and developing an approach
    Research design
  In Section 2 of this course you will cover these topics:
    Exploratory research design: secondary data
    Exploratory research design: qualitative research
    Descriptive research design: survey and observation
  In Section 3 of this exam you will be evaluated on below listed topics:
    Causal research design: experimentation
    Measurement and scaling: fundamentals and comparative scaling
    Measurement and scaling: noncomparative scaling techniques
  In Section 4 of this course you will cover these topics:
    Questionnaire and form design
    Sampling: design and procedures
    Sampling: final and initial sample size determination
  In Section 5 of this course you will cover these topics:
    Field work
    Data preparation
    Frequency distribution, cross-tabulation, and hypothesis testing
    Analysis of variance and covariance
    Correlation and regression
    Discriminant and logit analysis
    Factor analysis
    Cluster analysis
    Multidimensional scaling and conjointanalysis
    Report preparation and presentation
    International marketing research