Our Eligibility Criteria

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Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • Human Resource Management Laws

  • This course introduces you to the laws which have to be followed by companies in the Recruitment, Selection, Training and development and Employees’ Performance Appraisal Processes of Employees.

  • 6 Credits

  • Strategic Management

  • The Strategic management course focuses on identifying and understanding the sources of superior firm performance. This course introduces theoretical concepts and framework useful for analyzing the external and internal environment of the firm, and guiding the formulation of different types of strategies.

  • 6 Credits

  • International Business and Operations Management

  • Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or voluntary sectors. This course will provide you with a basic framework for understanding this function and discusses the role of operations managers, in particular the importance of focusing on suppliers and customers.

  • 6 Credits

  • Special Topics in Management

  • This course will provide you with the underlying principles and techniques of Total Quality Management (TQM) with emphasis on their application to technical organizations. You will develop a working knowledge of the best practices in Quality and Process Management.

  • 6 Credits

  • Change Management

  • The purpose of this course is to enable you to manage a programme of change in order to reduce costs, improve efficiency, increase profitability and build sustainable competitive advantage.

  • 6 Credits
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Course Details

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Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Human Resource Management Laws

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Legal heritage and critical legal thinking
    Court systems and jurisdiction
    Litigation and alternative dispute resolution
    Constitutional law for business and online commerce
    Torts and cyber privacy
    Strict liability and product liability
    Intellectual property and internet law
    Business and online crimes
    Nature of traditional and online contracts
    Agreement
  In Section 2 of this course you will cover these topics:
    Consideration and equity
    Capacity and legality
    Genuineness of assent
    Writing and formality
    Third party rights and discharge
    Remedies for breach of traditional and online contracts
    E-contracts
    Formation of sales and lease contracts
    Performance of sales and lease contracts
    Remedies for breach of sales and lease contracts
  In Section 3 of this exam you will be evaluated on below listed topics:
    Sales and lease warranties
    Creation and transfer of negotiable instruments
    Transferability and holder in due course
    Liability, defenses, and discharge
    Checks, banking, and wire transfers
    Credit and security interests in real property
    Secured transactions and security interests in personal property
    Bankruptcy law and consumer debt adjustment
    Agency formation and termination
    Liability of principals and agents
  In Section 4 of this course you will cover these topics:
    Employment and worker protection laws
    Labor law
    Equal opportunity in employment
    Entrepreneurship, sole proprietorships, and general partnerships
    Limited partnerships
    Domestic and multinational corporations
    Corporate directors, officers, and shareholders
    Corporate mergers, tender offers, and shareholder resolutions
    Limited liability companies and limited liability partnerships
    Franchises and special business forms
  In Section 5 of this course you will cover these topics:
    Investor protection and online securities transactions
    Ethics and social responsibility of business
    Administrative law
    Consumer protection
    Environmental protection
    Antitrust law
    Personal property and bailment
    Real property
    Landlord-tenant relationship and land use regulation
    Insurance
    Liability of accountants
    Wills, trusts, and living wills
    Family law
    International and world trade law

Strategic Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Basic concepts in strategic management
    Corporate governance
    Ethics and social responsibility in strategic management
  In Section 2 of this course you will cover these topics:
    Environmental scanning and industry analysis
    Internal scanning: organizational analysis
    Strategy formulation: situation analysis and business strategy
  In Section 3 of this exam you will be evaluated on below listed topics:
    Strategy formulation: corporate strategy
    Strategy formulation: functional strategy and strategic choice
    Strategy implementation: organizing for action
  In Section 4 of this course you will cover these topics:
    Strategy implementation: staffing and directing
    Evaluation and control
    Strategic issues in managing technology and innovation
  In Section 5 of this course you will cover these topics:
    Strategic issues in entrepreneurial ventures and small businesses
    Strategic issues in not-for-profit organizations
    Suggestions for case analysis

International Business and Operations Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Globalization and international business
    The cultural environments facing business
    The political and legal environments facing business
  In Section 2 of this course you will cover these topics:
    The economic environment
    Globalization and society
    International trade and factor mobility theory
  In Section 3 of this exam you will be evaluated on below listed topics:
    Governmental influence on trade
    Cross-national cooperation and agreements
    Global foreign exchange and capital markets
  In Section 4 of this course you will cover these topics:
    The determination of exchange rates
    The strategy of international business
    Country evaluation and selection
  In Section 5 of this course you will cover these topics:
    Export and import strategies
    Direct investment and collaborative strategies
    The organization of international business
    Marketing globally
    Global manufacturing and supply chain management
    International accounting issues
    The multinational finance function
    Human resource management

Special Topics in Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Differing perspectives on quality
    Quality theory
    Global quality and international quality standards
  In Section 2 of this course you will cover these topics:
    Strategic quality planning
    The voice of the customer
    The voice of the market
  In Section 3 of this exam you will be evaluated on below listed topics:
    Quality in product and process design
    Designing quality services
    Managing supply chain quality
  In Section 4 of this course you will cover these topics:
    The tools of quality
    Managing quality improvement teams and projects
    Statistically-based quality improvement for variables
  In Section 5 of this course you will cover these topics:
    Statistically-based quality improvement for attributes
    Six sigma management and tools
    Managing learning for quality improvement
    Implementing and validating the quality system

Change Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Basic definitions.
    Dispute resolution processes: an introduction.
    Of artisans, invisible veils and philosophical maps: our preconceptions about conflict and how they short-change us.
  In Section 2 of this course you will cover these topics:
    Conflict diagnosis.
    Recurrent themes in conflict diagnosis.
    Step 1: describe the conflict.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Step 2: identify the sources of the conflict.
    Step 3: perform an interests analysis.
  In Section 4 of this course you will cover these topics:
    Step 4: assess the character of the conflict as constructive or destructive.
    Step 5: assess the levels of trust and development strategies to increase or preserve it.
    Step 6: assess the impediments to resolving the conflict.
  In Section 5 of this course you will cover these topics:
    Step 7: assess the negotiation styles and practices of the participants.
    Step 8: assess power and alternatives to a negotiated agreement.
    Step 9: consider diversity issues at play in the conflict.
    Mediations: an introduction.
    Understanding the advantages and disadvantages of mediation.
    The process of mediation.
    The law and ethics of mediation.
    Arbitration.
    Nonbinding evaluation.
    Mixed, hybrid, and multimodal dispute resolution processes.
    Power tools and magic keys: using conflict diagnosis to manage legal disputes and select adr processes.