Our Eligibility Criteria

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Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • Advanced Healthcare Management Concepts

  • This advanced course explores complex and innovative concepts in healthcare management, focusing on global health challenges, advanced leadership techniques, and cutting-edge management practices. It is designed for experienced professionals seeking to deepen their expertise and lead transformative initiatives in healthcare.

  • 6 Credits

  • Healthcare Management Innovations

  • This course explores cutting-edge innovations in healthcare management. Students will learn about emerging trends, technologies, and practices that are shaping the future of healthcare.

  • 6 Credits

  • Healthcare Management Leadership

  • This course focuses on developing leadership skills essential for effective healthcare management. It covers various leadership theories, practical skills, and strategies for leading healthcare organizations.

  • 6 Credits

  • Healthcare Management Research Methods

  • This course provides a comprehensive overview of research methods used in healthcare management. Students will learn to design, conduct, and evaluate research projects to contribute to the field's body of knowledge.

  • 6 Credits

  • Professional Practice in Healthcare Management

  • This capstone course integrates knowledge and skills acquired throughout the healthcare management curriculum. Students will engage in real-world projects, internships, and professional development activities to prepare for their careers in healthcare management.

  • 6 Credits
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Course Details

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Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Healthcare Management Concepts

Topics Covered in This Course:
  In Section 1 Global Health Management of this course you will cover these topics:
  • Comparison of Global Health Systems
  In Section 2 Advanced Leadership in Healthcare of this course you will cover these topics:
  • Transformational Leadership
  In Section 3 Healthcare Innovation and Entrepreneurship of this course you will cover these topics:
  • Comparison of Global Health Systems
  In Section 4 Healthcare Policy and Advocacy of this course you will cover these topics:
  • Policy Analysis and Development
  In Section 5 Ethics and Social Responsibility of this course you will cover these topics:
  • Advanced Ethical Theories

Healthcare Management Innovations

Topics Covered in This Course:
  In Section 1 Technological Innovations in Healthcare of this course you will cover these topics:
  • Telemedicine and Telehealth
  In Section 2 Process and Quality Innovations of this course you will cover these topics:
  • Lean Healthcare Management
  In Section 3 Innovative Healthcare Models of this course you will cover these topics:
  • Patient-Centered Medical Homes
  In Section 4 Healthcare Workforce Innovations of this course you will cover these topics:
  • Workforce Planning and Development
  In Section 5 Policy and Regulatory Innovations of this course you will cover these topics:
  • Health Policy Reforms

Healthcare Management Leadership

Topics Covered in This Course:
  In Section 1 Leadership Theories and Styles of this course you will cover these topics:
  • Transformational and Transactional Leadership
  In Section 2 Strategic Leadership in Healthcare of this course you will cover these topics:
  • Vision and Mission Development
  In Section 3 Communication and Interpersonal Skills of this course you will cover these topics:
  • Effective Communication Techniques
  In Section 4 Ethical and Inclusive Leadership of this course you will cover these topics:
  • Ethical Decision-Making
  In Section 5 Personal Leadership Development of this course you will cover these topics:
  • Self-Assessment and Reflection

Healthcare Management Research Methods

Topics Covered in This Course:
  In Section 1 Research Design and Methodology of this course you will cover these topics:
  • Qualitative and Quantitative Research
  In Section 2 Data Collection Methods of this course you will cover these topics:
  • Surveys and Questionnaires
  In Section 3 Data Analysis Techniques of this course you will cover these topics:
  • Statistical Software and Tools
  In Section 4 Writing and Presenting Research of this course you will cover these topics:
  • Academic Writing and Publishing
  In Section 5 Ethical Considerations in Research of this course you will cover these topics:
  • Research Ethics and Compliance

Professional Practice in Healthcare Management

Topics Covered in This Course:
  In Section 1 Capstone Project of this course you will cover these topics:
  • Project Proposal and Planning
  In Section 2 Internship and Field Experience of this course you will cover these topics:
  • Securing Internship Placements
  In Section 3 Professional Development of this course you will cover these topics:
  • Building a Professional Portfolio
  In Section 4 Healthcare Management Ethics and Professionalism of this course you will cover these topics:
  • Professional Codes of Conduct in Healthcare Management
  In Section 5 Healthcare Policy and Leadership of this course you will cover these topics:
  • Navigating Healthcare Policies and Regulations