Our Eligibility Criteria

Explore DUNC’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • Advanced Healthcare Administration Concepts

  • This course delves into advanced topics in healthcare administration, including advanced management theories, healthcare innovations, and leadership development.

  • 6 Credits

  • Healthcare Administration Innovations

  • This course covers innovations in healthcare administration, focusing on new technologies, innovative care models, and future trends in the healthcare industry.

  • 6 Credits

  • Healthcare Administration Leadership

  • This course focuses on leadership in healthcare administration, covering leadership theories, executive management, and strategic decision-making.

  • 6 Credits

  • Healthcare Administration Research Methods

  • This course provides an overview of research methods in healthcare administration, focusing on the design, implementation, and analysis of research studies.

  • 6 Credits

  • Professional Practice in Healthcare Administration

  • This course focuses on the professional aspects of healthcare administration, including ethical considerations, professional development, and career advancement.

  • 6 Credits
✖

Course Details

APPLY NOW

Copyright © Durham University of North Carolina. All Rights Reserved.

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Healthcare Administration Concepts

Topics Covered in This Course:
  In Section 1 Advanced Management Theories of this course you will cover these topics:
  • Contemporary Management Practices
  • Organizational Dynamics
  • Leadership Theories
  In Section 2 Healthcare Innovations of this course you will cover these topics:
  • Technological Advances
  • Innovative Care Models
  • Future Trends in Healthcare
  In Section 3 Leadership Development of this course you will cover these topics:
  • Executive Leadership
  • Succession Planning
  • Mentorship and Coaching
  In Section 4 Global Health Systems of this course you will cover these topics:
  • Comparative Health Systems
  • International Healthcare Policies
  • Global Health Challenges
  In Section 5 Advanced Ficial Management of this course you will cover these topics:
  • Investment Strategies
  • Risk Management
  • Ficial Sustainability

Healthcare Administration Innovations

Topics Covered in This Course:
  In Section 1 Technological Innovations of this course you will cover these topics:
  • Telemedicine
  • Health Informatics
  • Artificial Intelligence in Healthcare
  In Section 2 Innovative Care Models of this course you will cover these topics:
  • PatientCentered Care
  • ValueBased Care
  • Integrated Care Systems
  In Section 3 Healthcare Delivery Innovations of this course you will cover these topics:
  • Mobile Health (mHealth)
  • Remote Monitoring
  • Personalized Medicine
  In Section 4 Sustainability in Healthcare of this course you will cover these topics:
  • Green Healthcare Practices
  • Sustainable Healthcare Facilities
  • Environmental Impact
  In Section 5 Future Trends of this course you will cover these topics:
  • Predictive Analytics
  • Genomic Medicine
  • Global Health Initiatives

Healthcare Administration Leadership

Topics Covered in This Course:
  In Section 1 Leadership Theories of this course you will cover these topics:
  • Transformational Leadership
  • Servant Leadership
  • Situational Leadership
  In Section 2 Executive Management of this course you will cover these topics:
  • Roles and Responsibilities of Executives
  • Executive DecisionMaking
  • Leadership in Crisis
  In Section 3 Strategic Decision-Making of this course you will cover these topics:
  • DecisionMaking Models
  • Risk Assessment
  • Stakeholder Engagement
  In Section 4 Leadership Skills Development of this course you will cover these topics:
  • Communication Skills
  • Conflict Resolution
  • Emotional Intelligence
  In Section 5 Mentorship and Coaching of this course you will cover these topics:
  • Developing Future Leaders
  • Mentorship Programs
  • Coaching Techniques

Healthcare Administration Research Methods

Topics Covered in This Course:
  In Section 1 Research Design of this course you will cover these topics:
  • Formulating Research Questions
  • Study Design and Methodology
  • Sampling Techniques
  In Section 2 Data Collection of this course you will cover these topics:
  • Data Sources
  • Data Collection Tools
  • Data Management
  In Section 3 Statistical Analysis of this course you will cover these topics:
  • Descriptive and Inferential Statistics
  • Software for Data Analysis
  • Interpreting Results
  In Section 4 Literature Review of this course you will cover these topics:
  • Conducting a Literature Search
  • Critical Appraisal of Studies
  • Writing a Literature Review
  In Section 5 Research Ethics of this course you will cover these topics:
  • Ethical Considerations in Research
  • Informed Consent
  • Institutional Review Boards (IRBs)

Professional Practice in Healthcare Administration

Topics Covered in This Course:
  In Section 1 Ethical Practice of this course you will cover these topics:
  • Ethical Principles in Healthcare
  • Patient Confidentiality
  • Professional Conduct
  In Section 2 Career Development of this course you will cover these topics:
  • Certification and Credentialing
  • Continuing Education
  • Leadership Opportunities
  In Section 3 Healthcare Systems of this course you will cover these topics:
  • Understanding Healthcare Delivery
  • Health Policy and Regulations
  • Role of the Healthcare Administrator
  In Section 4 Patient Safety of this course you will cover these topics:
  • Safety Standards and Protocols
  • Risk Management
  • Infection Control
  In Section 5 Future Trends of this course you will cover these topics:
  • Innovations in Healthcare Administration
  • Telemedicine and Remote Monitoring
  • Global Health and Healthcare Administration