Our Eligibility Criteria

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Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • Advanced Financial Technology Management Concepts

  • This advanced course covers sophisticated concepts in financial technology management. It is designed for experienced professionals seeking to deepen their expertise and enhance their strategic thinking in FinTech.

  • 6 Credits

  • Financial Technology Management Innovations

  • This course explores innovative practices and emerging trends in financial technology management. It aims to equip students with the knowledge and skills to drive innovation in FinTech management.

  • 6 Credits

  • Financial Technology Management Leadership

  • This course focuses on developing leadership skills in financial technology management. It covers the roles and responsibilities of leaders in FinTech projects and strategies for effective leadership and management.

  • 6 Credits

  • Financial Technology Management Research Methods

  • This course introduces research methodologies specific to financial technology management. It covers the principles of designing, conducting, and analyzing research within the field of FinTech.

  • 6 Credits

  • Professional Practice in Financial Technology Management

  • This course prepares students for professional practice in financial technology management, covering essential skills, ethical considerations, and strategies for effective FinTech service delivery.

  • 6 Credits
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Course Details

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Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Financial Technology Management Concepts

Topics Covered in This Course:
  In Section 1 Advanced FinTech Technologies of this course you will cover these topics:
  • Deep dive into AI and machine learning
  In Section 2 Innovations in FinTech of this course you will cover these topics:
  • Cryptocurrency and digital wallets
  In Section 3 Complex FinTech Issues of this course you will cover these topics:
  • Managing large-scale FinTech projects
  In Section 4 Strategic Digital Initiatives of this course you will cover these topics:
  • Developing long-term FinTech strategies
  In Section 5 Leadership in FinTech Management of this course you will cover these topics:
  • Leading FinTech teams

Financial Technology Management Innovations

Topics Covered in This Course:
  In Section 1 Introduction to FinTech Innovations of this course you will cover these topics:
  • The need for innovation in FinTech management
  In Section 2 Innovative FinTech Technologies of this course you will cover these topics:
  • Advanced FinTech tools and their applications
  In Section 3 Disruptive Business Models in FinTech of this course you will cover these topics:
  • Emerging business models in FinTech
  In Section 4 Regulatory and Ethical Considerations of this course you will cover these topics:
  • Navigating new regulatory challenges
  In Section 5 Implementing Innovations in FinTech Management of this course you will cover these topics:
  • Strategies for fostering a culture of innovation

Financial Technology Management Leadership

Topics Covered in This Course:
  In Section 1 Foundations of FinTech Leadership of this course you will cover these topics:
  • Theories and styles of leadership in FinTech
  In Section 2 Developing Leadership Skills of this course you will cover these topics:
  • Communication and negotiation skills
  In Section 3 Strategic FinTech Leadership of this course you will cover these topics:
  • Strategic planning for FinTech initiatives
  In Section 4 Leadership Challenges of this course you will cover these topics:
  • Navigating complex FinTech environments
  In Section 5 Leadership Case Studies of this course you will cover these topics:
  • Analysis of successful FinTech leaders and their strategies

Financial Technology Management Research Methods

Topics Covered in This Course:
  In Section 1 Introduction to FinTech Research of this course you will cover these topics:
  • Importance of research in FinTech
  In Section 2 Research Design and Methodology of this course you will cover these topics:
  • Formulating research questions and hypotheses
  In Section 3 Data Analysis and Interpretation of this course you will cover these topics:
  • Statistical analysis for FinTech research
  In Section 4 Evidence-Based FinTech Management of this course you will cover these topics:
  • Integrating research evidence into FinTech strategies
  In Section 5 Dissemination of Research Findings of this course you will cover these topics:
  • Writing and presenting research reports

Professional Practice in Financial Technology Management

Topics Covered in This Course:
  In Section 1 Professional Skills in FinTech Management of this course you will cover these topics:
  • FinTech project management techniques
  In Section 2 Ethics and Professional Responsibility of this course you will cover these topics:
  • Ethical standards in FinTech management
  In Section 3 FinTech Practice Management of this course you will cover these topics:
  • Managing a FinTech practice or department
  In Section 4 Regulatory Compliance and Risk Management of this course you will cover these topics:
  • Ensuring compliance with FinTech regulations
  In Section 5 Career Development in FinTech Management of this course you will cover these topics:
  • Pathways to career advancement in FinTech management