Our Eligibility Criteria

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Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • Corporate Finance

  • This course examines important issues in corporate ?nance from the perspective of ?nancial managers who are responsible for making signi?cant investment and ?nancing decisions. The course covers topics that are important to decision-making in marketing, operations management, and corporate strategy.

  • 6 Credits

  • Corporate Governance

  • This course Provides a comprehensive understanding of the responsibilities of board members and governance, equipping you with the tools, concepts, and strategies needed to become a more effective director.

  • 6 Credits

  • Financial Management

  • This course provides a comprehensive introduction to financial management & financial analysis. The focus of this course is on creating shareholder value. The Topics include the time value of money, stock & bond valuation, capital budgeting & net present value, risk & diversification, & the Capital Asset Pricing Model.

  • 6 Credits

  • Financial and Managerial Accounting

  • The objective of this course is to introduce the accounting basics through an introduction to two of accounting's sub-disciplines, financial and managerial accounting. This course will also equip you with a basic understanding of the role of financial and managerial accounting information in the decisions of a business enterprise.

  • 6 Credits

  • Financial Reporting and Analysis

  • The course provides a user perspective and a rigorous understanding of the role of accounting and financial reporting in capturing and conveying economic information about an organization.

  • 6 Credits
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Course Details

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Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Corporate Finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    
    
    
  In Section 2 of this course you will cover these topics:
    
    
    
  In Section 3 of this exam you will be evaluated on below listed topics:
    
    
    
  In Section 4 of this course you will cover these topics:
    
    
    
    
    
  In Section 5 of this course you will cover these topics:
    
    
    
    
    
    
    
    
    
    
    
    
    

Corporate Governance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Corporations and corporate governance
    Executive incentives
    Accountants and auditors
  In Section 2 of this course you will cover these topics:
    The board of directors
  In Section 3 of this exam you will be evaluated on below listed topics:
    Investment banks and financial analysts
  In Section 4 of this course you will cover these topics:
    Creditors and credit rating agencies
  In Section 5 of this course you will cover these topics:
    Shareholders and shareholder activism
    Corporate takeovers: a governance mechanism?
    The securities and exchange commission
    New governance rules
    Corporate citizenship

Financial Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to financial management.
    Understanding financial statements, taxes, and cash flows.
    Evaluating a firms financial performance.
  In Section 2 of this course you will cover these topics:
    Financial forecasting, planning, and budgeting.
    The time value of money.
    Risk and rates of return.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Valuation and characteristics of bonds.
    Stock valuation.
    Capital-budgeting decision criteria.
    Cash flows and other topics in capital budgeting.
  In Section 4 of this course you will cover these topics:
    Capital budgeting and risk analysis.
    Cost of capital,
    Managing for shareholder value.
    Raising capital in the financial markets.
  In Section 5 of this course you will cover these topics:
    Analysis and impact of leverage.
    Planning the firms financing mix.
    Dividend policy and internal financing.
    Working-capital management and short-term financing.
    Cash and marketable securities management.
    Accounts receivable and inventory management.
    Risk management.
    International business finance.
    Web chapter: corporate restructuring: combinations and divestures.
    Web chapter: term loans and leases.

Financial and Managerial Accounting

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Accounting and the business environment
    Recording business transactions
    The adjusting process
  In Section 2 of this course you will cover these topics:
    Completing the accounting cycle
    Accounting for a retail business
    Internal control and cash
  In Section 3 of this exam you will be evaluated on below listed topics:
    Receivables
    Inventory
    Long-term assets: plant assets and intangibles
  In Section 4 of this course you will cover these topics:
    Current liabilities and payroll
    Corporations and stockholders and rsquo; equity
    Long-term liabilities
  In Section 5 of this course you will cover these topics:
    The statement of cash flows
    Financial statement analysis
    Introduction to management accounting
    Job order costing
    Process costing
    Activity-based costing and other cost management tools
    Cost-volume-profit analysis
    Short-term business decisions
    Capital investment decisions and the time value of money
    The master budget and responsibility accounting
    Flexible budgets and standard costs
    Performance evaluation and balanced scorecard

Financial reporting and analysis

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The economic and institutional setting for financial reporting.
    Accrual accounting and income determination.
    Additional topics in income determination.
  In Section 2 of this course you will cover these topics:
    Structure of balance sheet and statement of cash flows.
    Essentials of financial statement analysis.
    Role of financial information in valuation.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Contracting.
    Receivables.
    Inventories.
  In Section 4 of this course you will cover these topics:
    Long-lived assets and depreciation.
    Liabilities.
    Leases.
  In Section 5 of this course you will cover these topics:
    Income tax reporting.
    Pensions and postretirement benefits.
    Owners' equity.
    Inter-corporate equity investments.
    Cash flow statement.
    Overview of international financial reporting differences and inflation.