Our Eligibility Criteria

Explore DUNC’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • Advanced Contract Management / Arbitration Concepts

  • This advanced course covers sophisticated concepts in contract management and arbitration. It is designed for experienced professionals seeking to deepen their expertise and enhance their strategic thinking.

  • 6 Credits

  • Contract Management / Arbitration Innovations

  • This course explores innovative practices and emerging trends in contract management and arbitration. It aims to equip students with the knowledge and skills to drive innovation in these fields.

  • 6 Credits

  • Contract Management / Arbitration Leadership

  • This course focuses on developing leadership skills in contract management and arbitration. It covers the roles and responsibilities of leaders in these fields and strategies for effective leadership and management.

  • 6 Credits

  • Contract Management / Arbitration Research Methods

  • This course introduces research methodologies specific to contract management and arbitration. It covers the principles of designing, conducting, and analyzing research within these fields.

  • 6 Credits

  • Professional Practice in Contract Management / Arbitration

  • This course prepares students for professional practice in contract management and arbitration, covering essential skills, ethical considerations, and strategies for effective service delivery.

  • 6 Credits
✖

Course Details

APPLY NOW

Copyright © Durham University of North Carolina. All Rights Reserved.

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Contract Management / Arbitration Concepts

Topics Covered in This Course:
  In Section 1 Advanced Contract Law of this course you will cover these topics:
  • Complex contract structures and arrangements
  • International contract law and crossborder issues
  • Advanced remedies for breach of contract
  In Section 2 Innovations in Contract Management of this course you will cover these topics:
  • Emerging trends in contract management technology
  • Blockchain and smart contracts
  • Integrating AI and machine learning in contract management
  In Section 3 Complex Arbitration Issues of this course you will cover these topics:
  • Multijurisdictional arbitration challenges
  • Investorstate arbitration
  • Public policy and arbitration
  In Section 4 Strategic Dispute Resolution of this course you will cover these topics:
  • Advanced strategies for dispute resolution
  • Combining arbitration with other ADR methods
  • Preventive measures for dispute avoidance
  In Section 5 Leadership in Contract Management and Arbitration of this course you will cover these topics:
  • Leading contract management teams
  • Developing arbitration policies for organizations
  • Influencing organizational change through contract management

Contract Management / Arbitration Innovations

Topics Covered in This Course:
  In Section 1 Introduction to Innovations of this course you will cover these topics:
  • The need for innovation in contract management and arbitration
  • Overview of current trends and future directions
  • The impact of technology on these fields
  In Section 2 Innovative Technologies of this course you will cover these topics:
  • Contract management software and tools
  • AI and machine learning applications
  • Blockchain and smart contracts
  In Section 3 Disruptive Business Models of this course you will cover these topics:
  • Alternative legal service providers (ALSPs)
  • Online dispute resolution (ODR)
  • Crowdsourcing solutions
  In Section 4 Regulatory and Ethical Considerations of this course you will cover these topics:
  • Navigating new regulatory challenges
  • Ensuring ethical practices in innovative services
  • Balancing innovation with professional responsibility
  In Section 5 Implementing Innovations of this course you will cover these topics:
  • Strategies for fostering a culture of innovation
  • Case studies of innovative organizations
  • Measuring the impact of innovations

Contract Management / Arbitration Leadership

Topics Covered in This Course:
  In Section 1 Foundations of Leadership in Contract Management and Arbitration of this course you will cover these topics:
  • Theories and styles of leadership
  • Ethical leadership and professional responsibility
  • The role of a leader in contract management and arbitration
  In Section 2 Developing Leadership Skills of this course you will cover these topics:
  • Communication and negotiation skills
  • Decisionmaking and problemsolving techniques
  • Conflict resolution and mediation
  In Section 3 Strategic Leadership of this course you will cover these topics:
  • Strategic planning and organizational development
  • Leading change and innovation in contract management and arbitration
  • Building and managing effective teams
  In Section 4 Leadership Challenges of this course you will cover these topics:
  • Navigating complex legal and regulatory environments
  • Addressing diversity and inclusion
  • Managing crises and highstakes situations
  In Section 5 Leadership Case Studies of this course you will cover these topics:
  • Analysis of successful leaders and their strategies
  • Lessons learned from leadership failures
  • Realworld applications of leadership principles

Contract Management / Arbitration Research Methods

Topics Covered in This Course:
  In Section 1 Introduction to Research in Contract Management and Arbitration of this course you will cover these topics:
  • Importance of research in contract management and arbitration
  • Overview of research methodologies
  • Ethical considerations in research
  In Section 2 Research Design and Methodology of this course you will cover these topics:
  • Formulating research questions and hypotheses
  • Qualitative and quantitative research designs
  • Sampling methods and data collection techniques
  In Section 3 Data Analysis and Interpretation of this course you will cover these topics:
  • Statistical analysis for contract management research
  • Software tools for data analysis
  • Interpreting research findings in a contract and arbitration context
  In Section 4 Evidence-Based Practice of this course you will cover these topics:
  • Integrating research evidence into contract management
  • Evaluating research literature
  • Implementing evidencebased strategies
  In Section 5 Dissemination of Research Findings of this course you will cover these topics:
  • Writing and presenting research reports
  • Publishing research in academic journals
  • Communicating research to stakeholders

Professional Practice in Contract Management / Arbitration

Topics Covered in This Course:
  In Section 1 Professional Skills of this course you will cover these topics:
  • Legal writing and drafting skills
  • Oral advocacy and presentation techniques
  • Client counseling and relationship management
  In Section 2 Ethics and Professional Responsibility of this course you will cover these topics:
  • Ethical standards and codes of conduct
  • Managing conflicts of interest
  • Professional responsibility in contract and arbitration
  In Section 3 Practice Management of this course you will cover these topics:
  • Managing a contract management or arbitration practice
  • Ficial management and billing practices
  • Marketing and business development
  In Section 4 Regulatory Compliance and Risk Management of this course you will cover these topics:
  • Ensuring compliance with legal and regulatory requirements
  • Identifying and mitigating risks
  • Implementing effective compliance programs
  In Section 5 Career Development of this course you will cover these topics:
  • Pathways to career advancement
  • Networking and professional associations
  • Continuing education and lifelong learning