Our Eligibility Criteria

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Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • Advanced Construction Management

  • This course is designed for You to learn advanced concepts in construction management. It encompasses topics such as Earthmoving Materials and Operations, Excavating and Lifting, Loading and Hauling, Compacting and Finishing, Rock Excavation, Concrete Construction, Masonry Construction and so on.

  • 6 Credits

  • Construction and Technology

  • This course is designed to teach you the fundamental concepts behind technological aspects of construction and discusses how the latest technological tools can affect it.

  • 6 Credits

  • Advanced Surveying

  • This course covers the advanced concepts in surveying activities in construction management and it is delivering graduates with the concepts of different surveying techniques in Construction surveying and Land surveying.

  • 6 Credits

  • Assessing and Mitigating Project Risk

  • The objectives of risk mitigation and planning are to explore risk response strategies for the high risk products identified in the qualitative and quantitative risk analysis. The process identifies and assigns parties to take responsibility for each risk response.

  • 6 Credits

  • Advanced Construction Estimation

  • Construction estimation is an important step in the entire construction process. This course is designed for You to learn advanced concepts in construction estimation. These topics include analysis of Material, Labor and other resources that are used in the construction process. It also discusses advanced estimation models.

  • 6 Credits
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Course Details

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Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Construction Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction
    Excavating and lifting
  In Section 2 of this course you will cover these topics:
    Loading and hauling
    Compacting and finishing
    Rock excavation
    Production of aggregate, concrete, and asphalt mixes
  In Section 3 of this exam you will be evaluated on below listed topics:
    Paving and surface treatments
    Compressed air and water systems
    Foundations
  In Section 4 of this course you will cover these topics:
    Wood construction
  In Section 5 of this course you will cover these topics:
    Concrete construction
    Concrete form design
    Masonry construction
    Steel construction
    Contract construction
    Construction safety and health and equipment maintenance
    Improving productivity and performance

Construction and Technology

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Computer-aided design and drafting - cadd-
  In Section 2 of this course you will cover these topics:
    Mapping scales
    Mapping symbols
  In Section 3 of this exam you will be evaluated on below listed topics:
    Measuring distance and elevation
  In Section 4 of this course you will cover these topics:
    Surveying fundamentals
  In Section 5 of this course you will cover these topics:
    Location and direction
    Legal descriptions and plot plans
    Contour lines
    Profiles
    Civil engineering detail drawings
    Introduction to geographic information systems -gis-

Advanced Surveying

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Surveying fundamentals
    Distance measurement
  In Section 2 of this course you will cover these topics:
    Leveling
    Angles and theodolites
    Total stations
  In Section 3 of this exam you will be evaluated on below listed topics:
    Traverse surveys and computations
    An introduction to geomatics
    Satellite positioning
  In Section 4 of this course you will cover these topics:
    Horizontal control surveys
    Modern construction surveying practices
  In Section 5 of this course you will cover these topics:
    Highway curves
    Highway construction surveys
    Municipal street construction surveys
    Pipeline and tunnel construction surveys
    Culvert and bridge construction surveys
    Building construction surveys
    Quantity and final surveys

Assessing and Mitigating Project Risk

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction
    Projects and company organisational structures
  In Section 2 of this course you will cover these topics:
    Project organisation
    Planning the project
    Quality and reliability management in projects
  In Section 3 of this exam you will be evaluated on below listed topics:
    Projects and procurement
    Projects and risk management
  In Section 4 of this course you will cover these topics:
    Examining the project
    Controlling time
  In Section 5 of this course you will cover these topics:
    Controlling cash
    Drawing the activity-on-arrow network
    Drawing the activity-on-node network
    Analysing the activity-on-arrow network
    Analysing the activity-on-node network
    Precedence networks ? multiple dependency aon

Advanced Construction Estimation

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Importance.
  In Section 2 of this course you will cover these topics:
    Labor analysis.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Material analysis.
    Accounting analysis.
  In Section 4 of this course you will cover these topics:
    Forecasting.
  In Section 5 of this course you will cover these topics:
    Operation estimating.
    Product estimating.
    Cost analysis.
    Engineering economy.