Our Eligibility Criteria

Explore DUNC’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • Advanced Business Law Concepts

  • This capstone course prepares students for professional practice in warehouse management. It covers essential skills, professional development, and career planning for a successful career in warehouse management. **Course Sections:** 1. **Professional Skills Development** - Effective Communication Skills - Professional Writing and Reporting - Presentation and Public Speaking 2. **Career Planning and Development** - Job Search Strategies in Warehouse Management - Resume and Cover Letter Writing - Interview Preparation 3. **Ethics and Professionalism in Warehouse Management** - Professional Ethics in Warehouse Management - Building Professional Relationships - Maintaining Professional Boundaries 4. **Networking and Mentorship in Warehouse Management** - Building a Professional Network - Finding and Working with Mentors - Professional Organizations and Associations 5. **Continuing Education and Lifelong Learning in Warehouse Management** - Importance of Continuing Education - Identifying Learning Opportunities - Personal and Professional Growth ---

  • 6 Credits

  • Business Law Innovations

  • This course explores innovative practices and emerging trends in business law. It aims to equip students with the knowledge and skills to drive innovation in legal services and adapt to changing legal landscapes.

  • 6 Credits

  • Business Law Leadership

  • This course focuses on developing leadership skills within the context of business law. It covers the roles and responsibilities of leaders in legal settings and strategies for effective leadership and management.

  • 6 Credits

  • Business Law Research Methods

  • This course introduces students to research methodologies specific to business law. It covers the principles of designing, conducting, and analyzing research within the legal framework of business operations.

  • 6 Credits

  • Professional Practice in Business Law

  • This course prepares students for professional practice in business law by covering essential skills, ethical considerations, and strategies for effective legal service delivery.

  • 6 Credits
✖

Course Details

APPLY NOW

Copyright © Durham University of North Carolina. All Rights Reserved.

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Business Law Concepts

Topics Covered in This Course:
  In Section 1 Advanced Corporate Law of this course you will cover these topics:
  • Corporate Restructuring and Reorganization
  • Mergers and Acquisitions
  • Securities Regulation
  In Section 2 Advanced Contract Law of this course you will cover these topics:
  • Complex Contract Negotiations
  • International Contracts
  • Contract Dispute Resolution
  In Section 3 Advanced Employment Law of this course you will cover these topics:
  • Employment Discrimination Law
  • Employee Benefits and Compensation
  • Labor Law and Union Relations
  In Section 4 Advanced Intellectual Property Law of this course you will cover these topics:
  • IP Litigation and Enforcement
  • International IP Law
  • IP Valuation and Licensing
  In Section 5 Emerging Trends in Business Law of this course you will cover these topics:
  • Technology and the Law
  • Data Privacy and Security
  • Environmental Law and Sustainability

Business Law Innovations

Topics Covered in This Course:
  In Section 1 Introduction to Legal Innovations of this course you will cover these topics:
  • The need for innovation in business law
  • Overview of current trends and future directions
  • The impact of technology on legal practice
  In Section 2 Innovative Legal Technologies of this course you will cover these topics:
  • Legal tech tools and their applications
  • Artificial intelligence and machine learning in law
  • Blockchain and smart contracts
  In Section 3 Disruptive Business Models in Law of this course you will cover these topics:
  • Alternative legal service providers (ALSPs)
  • Online dispute resolution (ODR)
  • Crowdsourcing legal solutions
  In Section 4 Regulatory and Ethical Considerations of this course you will cover these topics:
  • Navigating new regulatory challenges
  • Ensuring ethical practices in innovative legal services
  • Balancing innovation with professional responsibility
  In Section 5 Implementing Innovations in Practice of this course you will cover these topics:
  • Strategies for fostering a culture of innovation
  • Case studies of innovative law firms and legal departments
  • Measuring the impact of innovations on legal outcomes

Business Law Leadership

Topics Covered in This Course:
  In Section 1 Foundations of Legal Leadership of this course you will cover these topics:
  • Theories and styles of leadership in business law
  • Ethical leadership and professional responsibility
  • The role of a legal leader in a corporate environment
  In Section 2 Developing Leadership Skills of this course you will cover these topics:
  • Communication and negotiation skills
  • Decisionmaking and problemsolving techniques
  • Conflict resolution and mediation
  In Section 3 Strategic Leadership in Business Law of this course you will cover these topics:
  • Strategic planning and organizational development
  • Leading change and innovation in legal practice
  • Building and managing effective legal teams
  In Section 4 Leadership Challenges in Business Law of this course you will cover these topics:
  • Navigating complex legal and regulatory environments
  • Addressing diversity and inclusion in the legal field
  • Managing crises and highstakes situations
  In Section 5 Leadership Case Studies of this course you will cover these topics:
  • Analysis of successful legal leaders and their strategies
  • Lessons learned from leadership failures
  • Realworld applications of leadership principles in business law

Business Law Research Methods

Topics Covered in This Course:
  In Section 1 Introduction to Business Law Research of this course you will cover these topics:
  • Importance of research in business law
  • Overview of research methodologies
  • Ethical considerations in legal research
  In Section 2 Research Design and Methodology of this course you will cover these topics:
  • Formulating research questions and hypotheses
  • Qualitative and quantitative research designs
  • Sampling methods and data collection techniques
  In Section 3 Legal Research Techniques of this course you will cover these topics:
  • Using legal databases and online resources
  • Case law analysis and statutory interpretation
  • Conducting literature reviews in legal studies
  In Section 4 Data Analysis and Interpretation of this course you will cover these topics:
  • Statistical analysis for legal research
  • Software tools for data analysis
  • Interpreting research findings in a legal context
  In Section 5 Dissemination of Research Findings of this course you will cover these topics:
  • Writing and presenting legal research reports
  • Publishing research in legal journals
  • Communicating research to legal professionals and policymakers

Professional Practice in Business Law

Topics Covered in This Course:
  In Section 1 Professional Skills in Business Law of this course you will cover these topics:
  • Legal writing and drafting skills
  • Oral advocacy and presentation techniques
  • Client counseling and relationship management
  In Section 2 Ethics and Professional Responsibility of this course you will cover these topics:
  • Ethical standards and codes of conduct
  • Managing conflicts of interest
  • Professional responsibility in business transactions
  In Section 3 Legal Practice Management of this course you will cover these topics:
  • Managing a legal practice or department
  • Ficial management and billing practices
  • Marketing and business development for lawyers
  In Section 4 Regulatory Compliance and Risk Management of this course you will cover these topics:
  • Ensuring compliance with legal and regulatory requirements
  • Identifying and mitigating legal risks
  • Implementing effective compliance programs
  In Section 5 Career Development in Business Law of this course you will cover these topics:
  • Pathways to career advancement in business law
  • Networking and professional associations
  • Continuing education and lifelong learning