Our Eligibility Criteria

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Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Courses Offered In MASTERS DEGREE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits

  • Advanced Aerodynamics

  • This course aims to develop the necessary ideas that enable you to understand some advanced concepts in aerodynamics. The course will cover the aerodynamic effects that constrain an aircraft design.

  • 6 Credits

  • Aviation Safety and Human Factors

  • Humans design, build, operate and maintain the aviation systems. It is no wonder then that the majority of aviation accidents and incidents have roots in human factors. This course presents human factors information in a manner that can be readily understood and applied by aviation practitioners.

  • 6 Credits

  • Air Traffic Control and Airport Management

  • The aim of the course is to you with the education and experience needed to be a part of the airport management team. It emphasizes the business, planning, and personnel management background needed to be successful in this career area.

  • 6 Credits

  • Strategic Management in Aviation Industry

  • This course provides you the opportunity to understand the management concepts in aviation industry, keeping in mind the strategic aspects. The main topics of this course include Forces driving industry change, Internationalization strategies for airport companies and Synergy allocation in strategic airline alliances.

  • 6 Credits

  • Aviation Law

  • Aviation Industry is an industry with vast dynamics. This course is designed to give you vast knowledge about the law standards in the Aviation Industry. Primary focus of the course is on the common law and statutes as they relate to the duties of all specialists within the Aviation Industry.

  • 6 Credits
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Course Details

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Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Aerodynamics

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction.
    Preliminary estimate of take-off weight.
  In Section 2 of this course you will cover these topics:
    Wing loading selection.
    Main wing design.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Fuselage design.
    Horizontal and vertical tail design.
  In Section 4 of this course you will cover these topics:
    Engine selection.
    Take-off and landing.
  In Section 5 of this course you will cover these topics:
    Enhanced lift design.
    Structural design and material selection.
    Static stability and control.
    Cost estimate.
    Design summary and trade study.

Aviation safety and human factors

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The regulatory framework
    Regulatory organization and rulemaking
  In Section 2 of this course you will cover these topics:
    The national transportation safety board
    Reporting and recording of safety data
  In Section 3 of this exam you will be evaluated on below listed topics:
    Review of safety statistics
    Accident causation models
  In Section 4 of this course you will cover these topics:
    Human factors in aviation safety
    Air traffic safety systems
  In Section 5 of this course you will cover these topics:
    Airport safety
    Aviation security

Air traffic control and Airport Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Airports and airport systems: an introduction
    Airports and airport systems: organization and administration
  In Section 2 of this course you will cover these topics:
    Airports and airport systems: a historical and legislative perspective
    Airspace and air traffic control
  In Section 3 of this exam you will be evaluated on below listed topics:
    Airport terminals and ground access
    Airport operations management under far part 139
  In Section 4 of this course you will cover these topics:
    Airport security
    Airport planning
  In Section 5 of this course you will cover these topics:
    Airport capacity and delay
    The future of airport management

Strategic Management in Aviation Industry

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Competition policy in european aviation markets carsten bermig
    Business models in the airline sector - evolution and perspectives thomas bieger, and sandro agosti
    Consolidating the network carrier business model in the european airline industry stefan auerbach, and werner delfmann
  In Section 2 of this course you will cover these topics:
    From production-orientation to customer-orientation - modules of a successful airline differentiation strategy kim flenskov
    Strategic airline positioning in the german low cost carrier -lcc- market thorsten klaas, and joachim klein
    Low cost carriers in southeast asia : a preliminary analysis mark goh
  In Section 3 of this exam you will be evaluated on below listed topics:
    The future of continental traffic program : how lufthansa is countering competition from no-frills airlines christoph klingenberg
    Competitive dynamics theory - application to and implications for the european aviation market caroline heuermann
    Cooperation and integration as strategic options in the airline industry - a theoretical assessment thomas fritz
  In Section 4 of this course you will cover these topics:
    Interface management in strategic alliances matthias graumann, and marcus niedermeyer
    Synergy allocation in strategic airline alliances bjorn gotsch, and sascha albers
    The effect of high-level alliance formation on the profitability of participating airline carriers jens ruhle
  In Section 5 of this course you will cover these topics:
    Marriages and divorces : strategic alliances in the networked economy - the case of air new zealand kathryn pavlovich
    Forces driving industry change - impacts for airports' strategic scope robert j. aaronson
    The airport of the future against the backdrop of dramatic changes in the aviation sector michael garvens
    Internationalization strategies for airport companies benjamin koch, and sven budde
    Evaluating airport cooperation and acquisition strategies andrea pal, and wolfgang weil
    The role of intermodal transportation in airport management : the perspective of frankfurt airport hans g. fakiner
    Reflecting the prospects of an air cargo carrier andreas otto
    Drivers of alliance formation in the air cargo business peter gronlund, and robert skoog
    Airfreight development supporting the strategy of global logistics companies renato chiavi
    Integrator network strategies and parameters of airport choice in the european air cargo market benjamin koch, and andreas kraus
    Escaping the air cargo bazaar : how to enforce price structures kornelia reifenberg, and jan remmert
    Assessing air hubs : the hayes-wheelwright framework approach sin-hoon hum, and swee-koon tan
    The impact of airports on economic welfare herbert baum
    Learning from the airlines? : a comparative assessment of competitive strategies for railway companies christian kaufhold, and sascha albers

Aviation law

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The legal environment of aviation
  In Section 2 of this course you will cover these topics:
    Fundamentals of the u.s. legal system
  In Section 3 of this exam you will be evaluated on below listed topics:
    How the u.s. constitution influences aviation activities
  In Section 4 of this course you will cover these topics:
    Impact of criminal law on aviators and air carriers
  In Section 5 of this course you will cover these topics:
    Tort liability and air commerce
    Government regulation of aviation