Our Eligibility Criteria

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Eligibility Criteria

Bachelor's degree, or equiv. International Education

Credit Hours

30 Hours

Course Duration

6 Months (Self-Paced) Program

Courses Offered

5

Courses Offered In GRADUATE DIPLOMA

  • Courses Name

  • Courses Description

  • Credit Hours

  • Introduction to Retail Supply

  • Retailing is one of the largest sectors in the world economy. In this course, you will develop analytical skills related to retail operations and the retail environment by considering retail development and understanding the academic debate surrounding retail activity, with a view to putting this knowledge into practice.

  • 6 Credits

  • Marketing and High Technology Products

  • This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

  • 6 Credits

  • Principles of Finance

  • The aim of this course is to provide an introduction to the basic principles of financial decision taking and the theory of finance. It will help provide you with a good understanding of the principles underlying financial theory and reasoning and the ability to apply these principles in a practical context.

  • 6 Credits

  • Introduction to Retail Management

  • Retailing is a dynamic industry, consisting of multi-sectors such as food, fashion, consumer goods, financial services and leisure, which comprise some of the largest companies in the world. This course aims to provide you with the skills and knowledge required to be a successful retail business specialist.

  • 6 Credits

  • Introduction to Consumer Behavior

  • The primary goal of successful firms is to satisfy the customer. To achieve this goal, marketing managers must know how their customers make decisions. The framework for this course is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions.

  • 6 Credits
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Course Details

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Introduction to Retail Supply

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Legal heritage and critical legal thinking
  In Section 2 of this course you will cover these topics:
    Constitutional law for business and online commerce
  In Section 3 of this exam you will be evaluated on below listed topics:
    Traditional, alternative, and e-commerce dispute resolution
    Torts and privacy
  In Section 4 of this course you will cover these topics:
    Business and cyber crimes
    Agreement and consideration
  In Section 5 of this course you will cover these topics:
    Capacity and legality

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Principles of Finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The financial environment: firms, investors and markets.
    Financial institutions and markets.
    Corporate securities: bonds and stocks.
  In Section 2 of this course you will cover these topics:
    Interest rate fundamentals.
    Time value of money.
    Risk and return.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Valuation.
    Financial statements and analysis.
    The firm and its financial environment.
  In Section 4 of this course you will cover these topics:
    Capital budgeting: cash flow principles.
    Capital budgeting techniques: certainty and risk.
    Cost of capital.
    Capital structure and dividends.
    Financial planning.
  In Section 5 of this course you will cover these topics:
    Short-term financial management.
    Investment information and transactions.
    How external forces affect firm's value.
    Investing in stocks.
    Investing in bonds.
    Mutual funds and asset allocation.
    Derivative securities.
    Corporate control and governance.

Introduction to Retail Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The retail context: an overview -steve burt and leigh sparks-
    The internationalisation of retailing -steve burt-
    Commercial activities and the airport sector: current issues and future threats -frank o?connell and paul freathy-
  In Section 2 of this course you will cover these topics:
    Managing the strategic environment -paul freathy-
    Ethical standards in business -paul whysall-
    Undersatnding finance -paul freathy and ian spencer-
  In Section 3 of this exam you will be evaluated on below listed topics:
    The retail development process: an overview -cliff guy-
    The impact of retail planning and city centre development -allan hawsworth-
    Revitalising the town centre: the example of achmore -andrew paddison-
  In Section 4 of this course you will cover these topics:
    Retail marketing -paul freathy-
    Using information to understand the customer -eric calderwood-
    Fast retailing: we won?t tell you what to wear -keri davies-
  In Section 5 of this course you will cover these topics:
    Human resource management issues in retailing -adelina broadbridge-
    Labour turnover in the retail industry -jim hendrie-
    Superquinn: the specialists in fresh food -gordon o?connor-
    Retail buying and merchandising -susan fiorito and paul freathy-
    Buying and merchandising in the retail fashion industry -grete birtwistle-
    Relationships in a complex supply chain: the growing, exporting, importing and retailing of fresh vegetables -mike pretious and jill ritchie-
    Retail logistics -leigh sparks-
    Online shopping: the logistics issue -john fernie and alan mckinnon-
    Internationalising through strategic alliances: the swedish food retailer ica -ulf johannson-
    Retailing and the millennium -nicholas alexander and paul freathy-
    E-commerce and the future of retail delivery -jonathan reynolds-

Introduction to Consumer Behavior

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction: diversity in the marketplace
    Consumer research
  In Section 2 of this course you will cover these topics:
    Market segmentation
    Consumer motivations
  In Section 3 of this exam you will be evaluated on below listed topics:
    Personality and consumer behavior
    Consumer perception
  In Section 4 of this course you will cover these topics:
    Consumer learning
    Consumer attitudeformation and change
  In Section 5 of this course you will cover these topics:
    Communication and consumer behavior
    Reference groups and family influences
    Social class and consumer behavior
    The influence of culture on consumer behavior
    Subcultures and consumer behavior
    Cross-cultural consumer behavior: an international perspective
    Consumer influence and the diffusion of innovations
    Consumer decision making