Our Eligibility Criteria

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Eligibility Criteria

Bachelor's degree, or equiv. International Education

Credit Hours

30 Hours

Course Duration

6 Months (Self-Paced) Program

Courses Offered

5

Courses Offered In GRADUATE DIPLOMA

  • Courses Name

  • Courses Description

  • Credit Hours

  • Marketing Research

  • Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, sales and product design, advertising and development.

  • 6 Credits

  • Marketing and High Technology Products

  • This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

  • 6 Credits

  • Principles of Professional Selling

  • This course revolves around the art of people-to-people interaction, which applies not only to the business-to-business sales environment but is also applicable to other professions. The selling process will be examined along with activities necessary to be successful in sales.

  • 6 Credits

  • Introduction to Marketing

  • This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to industrial) focus. The course emphasizes product, price, promotion, and distribution as well as planning, research, and organization required to implement marketing concepts.

  • 6 Credits

  • Introduction to Consumer Behavior

  • The primary goal of successful firms is to satisfy the customer. To achieve this goal, marketing managers must know how their customers make decisions. The framework for this course is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions.

  • 6 Credits
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Course Details

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Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing marketing research.
    Understanding the marketing research industry.
    Steps in the marketing research process including defining the problem and research objectives.
  In Section 2 of this course you will cover these topics:
    Research design.
    Accessing secondary data and online information databases.
    Standardized information sources. standardized information sources
  In Section 3 of this exam you will be evaluated on below listed topics:
    Deciding on your survey data collection method.
    Using measurement scales in your survey.
    Designing your questionnaire.
  In Section 4 of this course you will cover these topics:
    Determining sample size and the sampling method.
    Collecting data and summarizing what you found in your sample.
    Generalizing your sample findings to the population.
  In Section 5 of this course you will cover these topics:
    Comparing to find differences in your data.
    Determining relationships among your variables.
    Preparing and presenting the research results.

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Principles of Professional Selling

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Personal selling and the marketing concepts
    Personal selling opportunities in the age of information
    Creating value with a relationship strategy
  In Section 2 of this course you will cover these topics:
    Communication styles:managing selling relationships
    Ethics: the foundation for relationships in selling
    Creating product solutions
  In Section 3 of this exam you will be evaluated on below listed topics:
    Product-selling strategies that add value
    The buying proecess and buying behavior
    Developing and qualifying a prospect base
  In Section 4 of this course you will cover these topics:
    Approaching the customer
    Creating the consultative sales presentation
    Creating value with the sales demonstration
  In Section 5 of this course you will cover these topics:
    Negotiating buyer concerns
    Closing the sale and confirming the partnership
    Servicing the sale and building the partnership
    Opportunity management:the key to greater sales productivity
    Management of the sales force

Introduction to Marketing

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer and business buyer behavior
    Segmentation, targeting, and positioning: building the right relationships with the rightcustomers
  In Section 3 of this exam you will be evaluated on below listed topics:
    Product, services, and branding strategy
    New-product development and product life-cycle strategies
    Pricing: understanding and capturing customer value
  In Section 4 of this course you will cover these topics:
    Marketing channels and supply chain management
    Retailing and wholesaling
    Communicating customer value: advertising, sales promotion, and public relations
  In Section 5 of this course you will cover these topics:
    Communicating customer value: personal selling and direct marketing
    Marketing in the digital age
    The global marketplace
    Marketing ethics and social responsibility

Introduction to Consumer Behavior

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction: diversity in the marketplace
    Consumer research
  In Section 2 of this course you will cover these topics:
    Market segmentation
    Consumer motivations
  In Section 3 of this exam you will be evaluated on below listed topics:
    Personality and consumer behavior
    Consumer perception
  In Section 4 of this course you will cover these topics:
    Consumer learning
    Consumer attitudeformation and change
  In Section 5 of this course you will cover these topics:
    Communication and consumer behavior
    Reference groups and family influences
    Social class and consumer behavior
    The influence of culture on consumer behavior
    Subcultures and consumer behavior
    Cross-cultural consumer behavior: an international perspective
    Consumer influence and the diffusion of innovations
    Consumer decision making