Our Eligibility Criteria

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Eligibility Criteria

Bachelor's degree, or equiv. International Education

Credit Hours

12 Hours

Course Duration

1 Month (Self-Paced) Program

Courses Offered

2

Courses Offered In GRADUATE CERTIFICATE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Introduction to Retail Supply

  • Retailing is one of the largest sectors in the world economy. In this course, you will develop analytical skills related to retail operations and the retail environment by considering retail development and understanding the academic debate surrounding retail activity, with a view to putting this knowledge into practice.

  • 6 Credits

  • Marketing and High Technology Products

  • This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

  • 6 Credits
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Course Details

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Introduction to Retail Supply

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Legal heritage and critical legal thinking
  In Section 2 of this course you will cover these topics:
    Constitutional law for business and online commerce
  In Section 3 of this exam you will be evaluated on below listed topics:
    Traditional, alternative, and e-commerce dispute resolution
    Torts and privacy
  In Section 4 of this course you will cover these topics:
    Business and cyber crimes
    Agreement and consideration
  In Section 5 of this course you will cover these topics:
    Capacity and legality

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.