Our Eligibility Criteria

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Eligibility Criteria

Bachelor's degree, or equiv. International Education

Credit Hours

12 Hours

Course Duration

1 Month (Self-Paced) Program

Courses Offered

2

Courses Offered In GRADUATE CERTIFICATE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Introduction to Hospitality Marketing

  • Introduction to Hospitality Marketing uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. This course is a definitive source for information on hospitality marketing.

  • 6 Credits

  • Special Topics in Hospitality Management

  • This course covers the growth and progress of the hospitality industry. Topics include tourism, lodging, resorts, gaming, restaurants, foodservice and clubs. The course provides you with an introductory approach to planning and executing meetings, special events and conferences.

  • 6 Credits
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Course Details

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Introduction to Hospitality Marketing

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction: marketing for hospitality and tourism.
    Service characteristics of hospitality and tourism marketing.
    The role of marketing in strategic planning.
  In Section 2 of this course you will cover these topics:
    The marketing environment.
    Marketing information systems and marketing research.
    Consumer markets and consumer buying behavior.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizational buyer behavior and group markets.
    Market segmentation, targeting, and positioning.
    Designing and managing products.
  In Section 4 of this course you will cover these topics:
    Internal marketing.
    Building customer loyalty through quality.
    Pricing products: pricing considerations, approaches and strategy.
  In Section 5 of this course you will cover these topics:
    Distribution channels.
    Promoting products: communication and promotion policy and advertising.
    Promoting products: public relations and sales promotion.
    Professional sales.*
    Electronic marketing: internet marketing, database marketing and direct marketing.*
    Destination marketing.
    Next years marketing plan.

Special Topics in Hospitality Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to the meetings, expositions, events and conventions industry
    Meeting, exhibition, event, and convention organizers and sponsors
  In Section 2 of this course you will cover these topics:
    Destination marketing organizations -dmos-
    Meeting and convention venues
  In Section 3 of this exam you will be evaluated on below listed topics:
    Exhibitions
    Service contractors
  In Section 4 of this course you will cover these topics:
    Destination management companies
    Special events management
  In Section 5 of this course you will cover these topics:
    Planning meec gatherings
    Producing meec gatherings
    Food and beverage
    Legal issues in the meec industry
    Technology and the meeting professional